Jayna Hefford

Jayna Hefford is one of the most decorated Canadian Olympians of all-time and won multiple medals at the Winter Olympics and IIHF World Women's Championships as well as titles in the National Women's Hockey League and Canadian Women's Hockey League. She helped Canada win four-straight Olympic gold medals from 2002 to 2014 and famously scored the gold-medal winning goal at the 2002 Winter Olympics. At the professional club level across three leagues, she scored 439 goals in 418 competitive games including a CWHL record 44 goals in 2008-09.

She was selected as only the 6th female in history to be inducted into the Hockey Hall of Fame on June 26, 2018 and in 2019 she was named an Order of Hockey in Canada recipient.  Raised in Kingston, Ontario – her childhood #15 jersey has been retired by the Kingston Minor Hockey Association and hangs from the rafters in all of their arenas.

Hefford served as Commissioner of the CWHL for the 2018-2019 season and is currently the leading Operations Consultant for the Professional Women’s Hockey Players’ Association (PWHPA).

In 2019, Hefford was inducted into the Canadian Sports Hall of Fame and was the recipient of the Order of Hockey in Canada as well.


Jayna Hefford earned a silver medal at her first Olympics in 1998. Over the next sixteen years she went on to earn four consecutive Olympic gold medals culminating in the most successful women's Olympic ice hockey career ever. This is her story.@J16H @TeamCanada @IIHFHockey — The Olympic Games (@Olympics) February 2, 2022

February 6, 2022


(LONDON, ON) – Jayna Hefford has been announced as the latest speaker for the Ivy Sports Leadership Conference held virtually on January 22nd by Western University. The Ivey Sports Leadership Conference is a student-led initiative focused on connecting a diverse group of sports industry leaders and facilitating meaningful discussion of current events. The past two […]

January 19, 2022


(TORONTO, Nov. 8, 2021) Budweiser Canada and Professional Women’s Hockey Player Association (PWHPA), have erected a temporary monument titled This Game is For Us All, calling for greater female representation in hockey and its iconography. Aimed at sparking conversation amongst hockey fans and its supporters, the monument – located at 33 Yonge St., on the […]

December 1, 2021


[TORONTO] Sonnet, Canada’s digital home and auto insurance company, and the National Hockey League Players’ Association (NHLPA) rolled out the second season of their campaign that features NHLPA members showing how the world has changed both for hockey and insurance. One Eleven Management Group client Jayna Hefford stars in the 2020 season spots alongside Doug […]

January 14, 2020


[TORONTO]—The Professional Women’s Hockey Players’ Association (PWHPA) has named five-time Olympian Jayna Hefford as its operations consultant. Her role will be to assist in organizing the PWHPA’s day-to-day operations while helping to increase revenue, sponsorships and opportunities for the future of women’s hockey. “I played 17 years on the National team”, said Hefford. “Many of the women I played […]

August 21, 2019


EDMONTON, Alta. – Their contributions to the game and successes with Team Canada will be forever remembered as Hockey Canada honoured Jayna Hefford, Ken Hitchcock & George Kingston by naming them to the Order of Hockey in Canada on Tuesday, June 18th. Jayna Hefford – A Hockey Hall of Fame inductee last November and one of […]

June 19, 2019


Janya Hefford Logo


Jayna has a great ability to merge her skills and experience from being one of the top athletes in the world with her leadership and advocacy for women in sport and and emerging as an executive in the sports industry. Jayna has spent her entire life committing herself to excellence and sustainable high performance, and her stories of success will surely resonate with both corporate and sport leaders.

Jayna has worked with many top brands and highly motivated individuals who are looking to create stronger team cultures, overcome industry challenges, focus on innovation and adapt to new environments and / or leadership.

  • Change and Adaptability
  • Sustainable high-performance
  • Creating successful cultures
  • The importance of Preparation
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