Jayna Hefford Helps Unveil “This Game is For Us All” Statue with Budweiser Canada

December 1, 2021




(TORONTO, Nov. 8, 2021) Budweiser Canada and Professional Women’s Hockey Player Association (PWHPA), have erected a temporary monument titled This Game is For Us All, calling for greater female representation in hockey and its iconography.

Aimed at sparking conversation amongst hockey fans and its supporters, the monument – located at 33 Yonge St., on the northeast corner of Front St. and Yonge St. in Toronto, ON – features a female hockey player cheering on her team from behind a 10-foot-long board. This provocative image is designed to spotlight the lack of female representation in other iconic hockey symbols, and is asking hockey fans to join the conversation online by sharing their support #FortheGame and hockey being for everyone.

“Coming off a gold medal win for Canada this summer and a woman being inducted into hockey’s history this week, there’s no denying women’s hockey continues to dominate the sport at an elite level,” said four-time Olympic Gold Medallist and current PWHPA Operations Consultant, Jayna Hefford. “Howeverfemale athletes do not receive the same visibility and funding as their male counterparts. With Budweiser’s support, we’re driving a conversation about this disparity – across from one of hockey’s most iconic buildings – and we hope that hockey fans nationally will join in the movement to get women’s hockey players more visibility, because the game should be —and is— for us all.”

Full story can be found here on Newswire – https://www.newswire.ca/news-releases/budweiser-canada-and-the-professional-women-s-hockey-player-association-erect-a-monument-to-highlight-the-gender-disparity-in-hockey-813795581.html

To partner with Jayna Hefford contact:

Jeff Dykeman
One Eleven Management Group

Post by Jeff Dykeman

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