[TORONTO] Sonnet, Canada’s digital home and auto insurance company, and the National Hockey League Players’ Association (NHLPA) rolled out the second season of their campaign that features NHLPA members showing how the world has changed both for hockey and insurance. One Eleven Management Group client Jayna Hefford stars in the 2020 season spots alongside Doug […]
[TORONTO]—The Professional Women’s Hockey Players’ Association (PWHPA) has named five-time Olympian Jayna Hefford as its operations consultant. Her role will be to assist in organizing the PWHPA’s day-to-day operations while helping to increase revenue, sponsorships and opportunities for the future of women’s hockey. “I played 17 years on the National team”, said Hefford. “Many of the women I played […]
EDMONTON, Alta. – Their contributions to the game and successes with Team Canada will be forever remembered as Hockey Canada honoured Jayna Hefford, Ken Hitchcock & George Kingston by naming them to the Order of Hockey in Canada on Tuesday, June 18th. Jayna Hefford – A Hockey Hall of Fame inductee last November and one of […]
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